Meet our first in-house product
Campaign Creator
An AI tool that helps charities tailor communications to who's reading them.
You already know your supporters aren’t all the same.
The challenge isn’t recognising that. It’s communicating in a way that reflects it.
Born from our frontline experience with charity and nonprofit teams — and decades of research into when and how people engage with causes — Campaign Creator creates fundraising letters and other communications tailored to distinct supporter segments.
Every audience gets communication that speaks to why they give, not just what you're asking for.
You can use our built-in supporter types, developed from years of research into the psychology of charitable giving, or work with our team to create bespoke categories that reflect your organisation's unique supporter base
Segment Smarter
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Write Faster
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Connect Deeper
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Built for Fundraisers
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Segment Smarter · Write Faster · Connect Deeper · Built for Fundraisers ·
FEATURES
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Voice and Tone
Upload your existing style guide or work with the app to build one from scratch. CampaignCreator learns how your charity sounds — so every letter feels like it came from your team, not a machine.
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Audience Understanding
Activate the insight you already hold, draw on our built-in supporter types grounded in years of research into the psychology of charitable giving, or work with us to define motivation-based groups that reflect the unique character of your supporter base.
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Campaign Planning
Define your campaign — the ask, the audience, the channel — and CampaignCreator generates tailored letters for each segment, ready to review.
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Edit and Refine
We're not here to replace your writers. Every letter can be edited, tweaked, and reworked until it sounds exactly right. The AI drafts, your team decides.
BOOK A DEMO
CampaignCreator is built for charities who want their campaigns to feel as individual as their supporters.
Let’s talk about how it works for you.